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What's Happening at the George Howell Coffee Company
June 8th, 2007
Father's Day Special Coffee: Brazil Cup of Excellence Presidential Award Winner Premiere |
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When this micro-lot arrived at our roasting plant we were blown away. The coffee was packaged in vacuumed airtight  bags (as green beans) to preserve its clarity of expression, by Daterra Farm's Luis Pascoal who loaned his equipment and expertise to Cup of Excellence in Brazil. The Pedra Preta arrived to us as if harvested yesterday. What a difference from past Brazil Cup of Excellence coffees! Consumers for the first time can taste this winning Brazil coffee in the same condition as when the jurors awarded this micro-lot the Presidential Award at Cup of Excellence.
Great Brazils are all about finesse. This is reflected by the unique vocabulary they apply to their best cupping coffees. The finest is called strictly soft , followed by soft, softish, hard , and so on . This is an exemplary strictly soft coffee: mellow yet firm clean-fruit acidity in the cup with a wonderfully gossamer aroma. Full-bodied, delicate complex notes of hazelnut, fig, melon, plum, orange, vanilla and dark chocolate with a touch of floral lavender. This coffee will be specially roasted for Father's Day on this Monday, June 11. Please call (866) 444-5282 or go online to reserve your order of Pedra Preta. $27.95 for 12 oz.
Farmer: Guillerme Dias de Castror
Region: Sul de Minas
Altitude: 3,500 - 4,500 ft
Rainfall: moderate
Processing method: pulped natural
Arabica cultivar: Yellow Bourbon
Size of farm: 173 acres of which 74 acres are coffee |
| Featured Decaf Coffee: Decaf La Magnolia, Tres Rios, Costa Rica |
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 Full bodied and full flavored, with fine, richly blended nuts, sweet mellow peach and a trace of chocolate.
It is a rare treat to "eat my words", and enjoy the act or should I say drink? That is what a Swiss Water decaffeinated Costa Rican coffee forced me to do when Peter and I tasted it a few weeks ago. The Swiss Water people have truly mastered the method to produce the most outstanding decaf I have ever tasted. We promptly bought the coffee for all our enjoyment. It is hardly believable this coffee is decaffeinated!
The coffee is called La Magnolia, is from the famed Tres Rios growing region of Costa Rica and was collected by the folks at La Minita. Full bodied and full flavored, with fine, richly blended nuts, sweet mellow peach and a trace of chocolate.
 La Magnolia Decaf: $11.95 Now until June 15 th (regularly $13.95)
Swiss Water Decaffeinated (chemical-free)
Altitude : 3,500 - 4,000 feet
Soil : Volcanic
Rainfall Moderate
Variety : Caturra |
On Sale this week: the thermal Technivorm KB-741 with an improved thermal carafe, June 8 - June 18, for $189 (sells for $205-$240 elsewhere): |
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 These are the ultimate precision drip brewing machines. The Technivorm efficiently brews at the right temperature every time. This is the machine we use at Terroir Coffee. Click here for more information and to purchase.
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On Sale this month: Baratza Virtuoso Coffee Grinder, for $179.95, normally $199. |
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| A real burr grinder is the gateway to making full-flavored fresh coffee with maximum sweetness. Getting the right uniform grind is critical to producing great coffee - you want to extract all the sweetness while holding back harsher notes due to over-extracted finer particles. The Virtuoso does the best job on the market in this price class and offers a wide selection of grinds to suit your brewer's needs. Click here for more information and to purchase. Time to junk the blade grinder for convenience and accuracy! |
Open House on Saturday, June 23:
9 AM to 12 noon |
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Please join us at our roasting facility where we will give a tour, George will show slides illustrated with tastings, our team will serve some dynamite iced coffee treats perfect for the start of summer (Terroir coffees redefine what iced coffees taste like!) and Peter will serve espressos that will open your palates to how bonbon-like a great one can be - none of that bitter stuff (no wonder latte rules!). Please call to reserve your place (we limit the number of people attending to make it pleasurable for all): (866) 444-5282 or (866) GHH-JAVA. |
Flat Rate Shipping Program Continues Through June |
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 We are continuing our new Flat-Rate Program for shipments
of 3-7 coffee items, at just $4... .! For more than 7 items, just add $1 per bag. This will be calculated automatically, of course, for you on our website when you make an order. Please help us continue this well received program by changing your ship-to address to a commercial address, and help to reduce green-house gases. If you would like us to modify your ship-to address to a commercial one, please e-Mail instructions to Jenny@terroircoffee.com or call us at (866) GHH-JAVA. |
Some Club members not taking advantage of reduced shipping rates! |
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| We have noticed some CLUB members who have their orders auto-filled are not taking advantage of the REDUCED COST flat-rate shipping program. If you would like us to modify your auto-refill order to three (3) items, and change the frequency, to receive your coffee when needed, please e-Mail instructions to Jenny@terroircoffee.com or call us at (866) GHH-JAVA. |
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